Woosh Air

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At Woosh, an early-stage smart home technology startup, I led the design function, covering UX/UI for digital properties, including mobile apps, websites, and various print collateral.
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Company:
Woosh revolutionizes air purification with its Smart Filter, combining a filter frame with embedded sensors and 3M™ Filtration Technology. Integrating seamlessly with thermostats, it transforms homes into holistic air purifiers. Woosh's Smart Filter, Air Quality Monitor, and mobile app provide real-time insights and alerts for effortless indoor air quality maintenance.
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Deliverables:
• Wireframes & Prototyping
• Web Design and Development
• Mobile App Mockups in Figma
• Print Media & Marketing Collateral

Impact:
At Woosh, I led the development of the mobile app and redesigned the website, focusing on creating seamless user experiences and intuitive interfaces. I launched the product's design system, developed marketing materials, and designed the 2024 CES convention booth. The website redesign optimized information architecture and eCommerce elements, resulting in a 25% increase in online sales and a 20% rise in conversion rates. I collaborated closely with product and engineering leaders to define roadmaps, ensuring alignment with design principles and technical requirements.

UNDERSTAND:
User Needs & Design Objectives

For the mobile app, my role involved deeply understanding customer needs and business objectives. Through market and user research, I gathered insights that shaped the evolution of Woosh's app. Collaborating with stakeholders, we defined app objectives and key features, laying the foundation for a user-centric design.

For the website redesign, we conducted extensive user research to identify pain points and preferences, forming the basis for our design strategy.

The design system launch involved analyzing brand values and positioning to ensure coherence with Woosh's goals and delivering a unified user experience across all platforms.

DEFINE:
Establishing Design Objectives

Our team aimed to achieve two primary objectives with the mobile app:
1. Clearly communicate indoor and outdoor air quality data.
2. Provide detailed information on users' smart filters.
The challenge was to present this information in a user-friendly and educational manner. By combining desk research and user feedback, we identified a critical need for real-time air quality data and an intuitive interface.
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The website redesign was an internally driven initiative to transition from pre-sale to product launch. We aimed to address issues like poor navigation, lack of intuitive user flow, and insufficient eCommerce integrations. High bounce rates from analytics data highlighted the need for improvements to enhance user engagement and boost sales.

IDEATE:
Conceptualizing Design Solutions

The ideation process for the mobile app involved collaboration with cross-functional teams. I crafted diverse wireframes and mockups to explore effective ways of presenting information through thoughtful information architecture. We worked closely with stakeholders to define objectives, features, and key aspects of the user experience.

For the website redesign, we focused on exploring styling elements that aligned with Woosh's brand identity while enhancing visual appeal. We also developed email marketing campaigns featuring exclusive discounts, early access, and personalized recommendations to engage users.

DESIGN & TEST:
High Fidelity Prototypes & User Testing

In the design and testing phase for the mobile app, we crafted high-fidelity prototypes, conducted user testing, and refined the interface to enhance usability and user experience.
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We executed the website redesign by incorporating feedback to optimize functionality, navigation, and visual appeal. This included enhancing eCommerce checkout features and directing a product photoshoot for a cohesive user experience.
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The design system's effectiveness was demonstrated through its application across marketing, print, packaging, and at the 2024 CES convention, ensuring consistent brand representation.